Finding Ways to Save Creates Opportunity to Give

George Brooks-Gonyer calls it “donor fatigue.” It’s a problem that nonprofit organizations face in the current financial climate, and it’s getting worse, said Brooks-Gonyer, a onetime chief financial officer for the San Diego Natural History Museum in Balboa Park. The executive’s new pursuit, Accretive of San Diego, lets nonprofit organizations bypass donors who may have given their all, and taps into a different income stream.

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